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Oct 13

Oh how often we trade quality for convenience. The processed food revolution was all about convenience - unfortunately fooling people into believing that caloric satiety was the same as nutrition.  That’s how we became a nation of the well-fed but nutritionally malnourished. However, a clear and growing movement toward whole foods and beverages has been gaining momentum in this country, as heath concious consumers are beginning to appreciate the trade-offs between conventience and quality.  

As it relates to processed tea, the little tea bag was an ingenious invention from a commercial standpoint. Dust and fannings left over from the tea sorting process were without use until the tea bag was invented sometime in the 1940's. This enabled large tea companies to make good use of an otherwise low quality by-product. Incidentally this “tea dust” made for a much shorter steeping period, although a poorer quality tea.  But talk about a planetary line up – the tea companies got a new category, and impatient tea drinkers had a quicker and easier cup of tea. Alas, the bagged tea market was born and eventually it migrated to the world of herbal infusions.

To be sure, true connoisseurs of tea have always looked down on tea bags, opting for the higher quality loose leaf tea. With no intent to sound snobby, (we only look up over here) we at Klio are in the same camp. By mission, we are a whole and loose leaf tea company. Interestingly, my initial idea was to bring Greek Mountian Tea to the US in a bagged form, but I found that it did not lend itself to a mechanical process. In addition, the volume required to make a good cup of tea would not fit in a bag. While that was dissapointing initially, I came to realize the difference between loose leaf and bagged tea and believe that processing the tea in a way to fit small bags exposes it to oxidation of the critical essential oils. By selling it with the most minimal manipulation it takes to get it into our packaging, we are delivering it to you in its true form. The same way the ancients enjoyed it. While other of our teas, would work well in mechanized tea bag processing we are committed to loose leaf all the way. And as an aside, when you steep a tea bag, you are not just extracting something from the tea inside the bag, you are extracting something from the bag itself.  Whether its made of paper or nylon, I'm not sure that a lifetime of drinking "tea bag extraction" is a good thing....just a thought.

There have been advancements in tea bagging - such as the sachet. This gives more room for larger pieces and allows for better steeping than conventional bags. It is definitely a big improvement, but not the same as loose leaf in my humble opinion. There are many “contract manufacturers” that offer high speed mechanized tea processing (bags or sactchets) to tea companies that do not wish to own the necessary machines, and most do not. It would be much less expensive for us to utilize their services versus our labor intensive hand packaging processes. But we are committed to delivering natural herbs to consumers with the absolute least amount of human and mechancial intervention. We are convinced that whole and loose leaf is the way to go, and once you get used to making tea that way I’m sure you will agree, if you weren't there already!

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Oct 6
Organic Herbal Tea

It is hard to imagine anyone that honestly does not appreciate the contrast between organic and conventional farming, and what it means to their health and the environment. Crop chemicals have brought us cheaper products that in the end are certainly not cheaper. We’re paying more than the difference in health care costs and a greater impact on our environment than is necessary to grow our food.

However many people argue that conventional farming of some fruits and vegetables is less worrisome because of thick peels or skins. For example, watermelon versus kale. I think there is some truth to that. However, I might argue that the uptake of chemicals in the soil (that have yet to completely breakdown) are equally dangerous. But that’s not the point I wanted to make with this post.

Lets look at tea, and why organic is of such critical importance. You can wash, soak, scrub or peel most fruits and vegetables before consuming them.  But tea is obviously different. You don’t consume the leaf or herb, but the water that it is boiled or steeped in.  Its like washing your vegetables then drinking the wash water (sorry, trying to illustrate a point). That thought weighed heavily on me when I was first envisioning what Klio would be two years ago. And I committed to being an organic company. Which meant two things. First we had to source certified organically grown herbs. This is infinitely more time consuming and difficult in Greece and it is more expensive. Second, we had to organically certify our own packaging operations, to insure that chemicals and cleaning solvents don’t find their way into our packaging facility here in the US. 

This benefits everyone in the supply chain (growers/packers) in addition to you our customer and provides peace of mind. We think its worth the extra cost and hope you do to.

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